About Tom Havin – Your Next Marketing Hire Tom Havin — Lifecycle & Growth Marketing Leader Tom Havin — Lifecycle & Growth Marketing Leader Choose a topic… Choose another topic… How do you properly manage data in your CRM? How do you approach A/B testing in lifecycle marketing? How do you build a personalization strategy at scale? How do you measure the revenue impact of CRM? How do you use my customer data properly? How do I audit my customer journey? How do I improve customer retention? This is a scripted portfolio chatbot — all answers are written by Tom.
